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Enjoy photos from two fundraisers planned by students at California State University, San Bernardino. 

Thanks to the tireless efforts of their professor, ASRL Board Member Dr. Astrid Sheil, these PR and Communications students hosted two wonderful events to bring awareness in the local community.


With a Little Help From Some Friends

ASRL participated in the “Quality Time with PR Minds” event at the Rand Corporation in Santa Monica.  Sponsored by the Public Relations Society of America/Los Angeles Area Chapter, the event brings together teams of public relations professionals to offer pro bono advice to nonprofits on everything from branding to using social media.  Here, the pro bono team of Kristen Wood (left) from Disney, Jillian Green from Allison & Partners and Ron Owens (far right) of Kaiser Permanente consult with ASRL CEO Anne Swire about corporate sponsorships. 



Valerie Sobel Honored by Longines and Town & Country 

Town & Country has partnered with Longines, the Swiss watch company, to celebrate extraordinary women who have made an impact on children’s lives.


Sobel was recognized at a prestigious awards dinner at the Hearst Tower in New York City on September 1, hosted by tennis legend, philanthropist and Longines ambassador Stefanie Graf and Town & Country Editor-at-Large Pamela Fiori.  As part of the honor, the Andre Sobel River of Life Foundation will be featured in the magazine.


Andre Sobel Hosts Youth Event in LA to Raise Awareness

The Project Reverberate Launch Party, at the Target Terrace in Los Angeles was a catalyst event to expand the nationwide awareness of the Andre Sobel community. By combining the power of music with the powerful stories of families battling catastrophic illness, Project Reverberate echoed the message of hope for its young participants. The event was coordinated along with students at California State University San Bernardino under the leadership of ASRL Board Member Astrid Sheil.