Cards 4 Care Campaign – Partnership with

Many of us can dig into our purses, wallets or desk drawers and find unused gift cards we never intend to use. The Cards 4 Care Campaign lets you find value in these unused cards by letting you redeem them to help a family in need.

Cards 4 Care is a partnership between the  Andre Sobel River of Life Foundation and Silicon Valley technology startup CardPool. CardPool allows users to buy, sell or trade their gift cards to get exactly what they want, whether it’s a discounted gift card or simply cash.

Cards for Care will be running through 2010 as part of “The Gift of Time” celebration for the 10th Anniversary of the Andre Sobel River of Life Foundation. To participate, visit and look for the “Cards 4 Care” logo. Share the campaign with your friends and family using the hashtag #cards4care.

Check out the campaign below: